Online courses that teach you how to create growth. If you grow, your company grows.

Learn marketing directly from Erik Modig (PhD), one of the Nordics’ leading experts on marketing analysis, strategy and tactics. Our online courses give you the knowledge and tools to stay ahead of industry trends, sharpen your skills, and drive measurable business results.

"In an AI-driven world, it is sometimes nice to have a really good guide."

Best-in-class marketing teaching by
Erik Modig (Ph.D.), researcher and teacher
at Stockholm School of Economics.

trusted by leading companies

Marketing Strategy Courses

Many companies' growth challenges can be traced back to unclear or unstructured market strategies. Marketing Levels gives you the frameworks and tools to understand your market, make better strategic choices, and build a clear path to growth. Strengthen a specific strategic skill or develop a comprehensive approach to marketing strategy.

Diploma in Business Strategy & Value Creation

Struggling to identify where your next growth opportunity lies? This course gives you the frameworks to make smarter strategic choices – from business models and competitive advantages to product portfolios, pricing, and distribution. Build a business strategy that turns your strengths into sustainable growth and profitability.

Diploma in Market Selection & Go-to-Market Strategy

Growth requires focus. This course helps you identify the markets and customer segments with the greatest potential, define a position that sets you apart, and build a value proposition that resonates. Turn your choices into a clear go-to-market strategy and actionable growth plan.

Diploma in Marketing Strategy & Budget Allocation

Marketing budgets are limited – so where should you invest to create the greatest impact? Learn how to prioritize your marketing efforts, set and defend the right budget, and balance short-term results with long-term growth. Build a strategy that connects every marketing investment to clear business goals.

Diploma in Brand Positioning & Asset Management

Struggling to identify where your next growth opportunity lies? This course gives you the frameworks to make smarter strategic choices – from business models and competitive advantages to product portfolios, pricing, and distribution. Build a business strategy that turns your strengths into sustainable growth and profitability.

Diploma in Communication Psychology & Brief Development

Growth requires focus. This course helps you identify the markets and customer segments with the greatest potential, define a position that sets you apart, and build a value proposition that resonates. Turn your choices into a clear go-to-market strategy and actionable growth plan.

Marketing Analysis Courses

Strong marketing decisions start with strong analysis. Marketing Levels gives you the frameworks and tools to understand your customers, assess your market, and measure what actually drives results. Strengthen a specific analytical skill or build a comprehensive approach to turning data and insights into smarter marketing decisions.

Diploma in Customer Insight & Decision Science

Why do customers choose one brand over another – and what can you do to influence that choice? This course helps you identify the needs, motivations, and decision drivers that matter most to your business. Turn customer insights into stronger offers, more effective marketing, and smarter decisions that increase conversion, loyalty, and long-term customer value.

Diploma in Market Intelligence & Competitive Forecasting

Where will your next growth opportunity come from – and how can you spot it before your competitors do? This course helps you understand market dynamics, anticipate change, and identify the opportunities and threats that matter most to your business. Turn market intelligence into sharper strategic decisions, reduced risk, and a stronger competitive position.

Diploma in Growth Analytics & Performance Measurement

Is your marketing actually driving profitable growth? This course helps you connect marketing activities and investments to measurable business results. Learn how to identify what drives performance, allocate resources more effectively, and build a stronger business case for marketing – so you can invest in what works, improve profitability, and demonstrate marketing’s contribution to growth.

Marketing Diplomas — you work in marketing but face a new challenge 

Many companies' growth issues can be traced back to scattered, missing, or unstructured market expertise. Marketing Levels organizes your expertise through analysis, strategy, and tactics. Sharpen individual skills or develop a comprehensive, unbeatable understanding.

DIPLOMA IN

Business Strategy & Value Creation

Learn the decisions that leads to business value!

DIPLOMA IN

Market Selection & Go-to-Market Strategy

Define where to play and who to target!

DIPLOMA IN

Marketing Strategy & Budget Allocation

Create a strategy, budget, and focus to win!

DIPLOMA IN

Brand Positioning & Asset Management

Create a brand that leads to lasting impressions!

DILOMA IN 

Customer Insight & Decision Science

Know your customer better than themselves!

DIPLOMA IN

Market Intelligence & Competitive Forecasting

Know your market better than competitors!

DIPLOMA IN

Growth Analytics & Performance Measurement

Know your results better than your CFO!

DIPLOMA IN

Communication Psychology & Brief Development

Writing briefs that makes a difference!

Marketing Core — you want to learn the magic power of marketing

Building a startup and want to strengthen your marketing skills? Our teacher Erik Modig offers an introductory course that gives you the essential marketing knowledge you need to make better decisions and build a strong foundation for growth.
MARKETING
FOR STARTUPS

Build a solid foundation

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This course gives you a clear method for understanding your customers, analyzing the market, and creating a value proposition that attracts both investors and customers.

Gain a competitive edge with a diploma

After completion, you will receive a digital certification officially endorsed by Marketing Levels for you to showcase your expertise on LinkedIn

Learn through business cases

Four concrete business cases carefully selected to reflect both B2C and B2B marketing environments. Each case is woven throughout the course content, giving you a clear, practical context to apply every concept and tool.

Learning through
real-life cases

You will work with concrete examples from different industries. Everything from low-cost strategies and premium offers to freemium and subscription models.

Tools and templates that work

Selection, and pricing models—you will receive ready-made methods that you can use directly in your organization.

Relevance for all marketers

Whether you work in management, business development, or marketing, you will gain tools to contribute at a strategic level and create initiatives that strengthen your company's profitability.

Trusted by leaders

RITA ADOLFSEN
HEAD OF MARKETING AND SALES, DALAKRAFT
"Marketing Levels helped me quickly and efficiently raise the competence within my team. The value of having a shared, comprehensive understanding of marketing and growth has contributed greatly to our success. Highly recommended!"
ARASH GILAN
VD, VIVA MEDIA
"The obvious choice for any leadership team looking to improve their marketing. Here, CEOs get the tools to evaluate and optimize marketing investments."
FREDRIK PETTERSSON
VD, ISP SPORT & MARKETING AB
"Marketing Levels is an excellent resource for anyone looking to develop their marketing skills. Our entire sales team has become more strategic in their approach and gained a better understanding of how marketing drives sales."