LW-Performace Analysis ENG

Diploma in Growth Analytics
& Performance Measurement

Marketing should not only feel right—it should also demonstrate its value. In this performance analysis course, you will acquire the tools to make marketing both measurable and profitable. You'll learn everything from calculating profitability and creating growth funnels to developing KPI models and using effective visualizations to gain management support. In short, you'll gain the language, metrics, and methods to clearly show how marketing influences your company's results.

6 modules

of course content

3 hours

of video material

2 days

to complete the course

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Who is this for?

For marketers and business professionals who want to turn data into insight and prove marketing’s real impact. It is designed for those seeking clear methods to measure, analyze, and communicate results that drive growth.
Marketing managers
Performance marketing managers
Marketing analysts
Growth managers
Business analysts

What you’ll gain

Understand  ROI — from cost to results

Calculate net marketing contribution, marketing return on sales, and marketing ROI. Identify and separate marketing and sales costs in your financial reporting.

Build a growth funnel

Identify the most important KPIs at each stage of the customer journey, define funnels for channels or companies, and measure customer flows from awareness to loyalty.

Organize and prioritize key metrics

Link company goals to business areas, funnels, brand metrics, and initiatives. Choose the 5–7 KPIs that matter most and learn to simplify and visualize data to create consensus.

Get all the templates you need

This course includes several templates that help you apply the course content to your own presentations.

Step 1: Learn how to use them

The course covers how to use the different templates, when to use them, and how to create effective ones.

Step 2: Get AI prompts to support your work

For all templates, we give you the prompts that can be used to get help. We explain when prompts are useful, when they are a good first step, or when they should be avoided.

Step 3: Learn how to analyze and present your results

The course leader goes through what constitutes a strong analysis and presentation. The course leader explains what makes for strong analysis and an effective presentation.

Gain a competitive edge with a diploma


After completing the course, you will receive a digital certificate from Marketing Levels that you can use to showcase your expertise on LinkedIn or in your CV.

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Written assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by applying research into decision-making, motivation, and effective communication. Modig is a researcher and teacher at the Stockholm School of Economics.

Trusted by leaders

Anna Stolt
Chief Marketing Officer
”Resultatanalysen gav mig en tydlig bild av vilka mått som verkligen visar hur det går för oss – och verktygen att fatta bättre beslut.”
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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