LW-Market-Strategy-ENG

Diploma in Market Selection
& Go-to-Market Strategy

Market strategy is at the heart of every marketing plan. In this course, you will learn a comprehensive method for understanding the market, prioritizing the right segments, defining a clear market position, and building actionable growth plans. You will learn to combine proven frameworks with practical templates to create a strategy that fosters internal consensus while making a difference in the market.

6 modules

of course content

4 hours

to complete course

2 days

to complete the course

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Who is this for?

You are looking for practical frameworks and tools to prioritize markets and segments, define your positioning and value proposition, and build a clear growth plan.For professionals responsible for market strategy, growth, or go-to-market decisions. 
Brand managers
Marketing managers & directors
Business Development Managers
Go-to-Market Managers
Category Managers

What you’ll gain

The big picture

Understand how marketing strategy ties together segmentation, targeting, positioning, and communication—and why it's the hub of all marketing plans.

Growth and positioning

Learn to use frameworks like the Ansoff Matrix to choose the right growth path and define how your brand should be perceived in the market.

Value propositions that sell

Build a clear value proposition by defining the needs of your target audience, linking attributes to values and emotions, and formulating a sharp message for marketing and sales.

Get all the templates you need

The course includes several templates that help you apply the course content to your own strategy and presentations.

Step 1: Learn how to use them

The course shows you how to use each template, when to use it, and how to create high-quality analyses and presentations.

Step 2: Get the prompts to get help!

For each template, we provide AI prompts that can help you get started. We explain when prompts are useful, when they provide a good starting point, and when they should be avoided.

Step 3: Learn how to reason and present!

The real value lies in your ability to analyze, reason, and present your conclusions clearly. The course leader goes through what constitutes a strong analysis and presentation.

Gain a competitive edge
with a diploma

After completing the course, you will receive a digital diploma from Marketing Levels that you can use to showcase your expertise on LinkedIn or in your CV.

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Submission assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by putting research on decision-making, motivation, and effective communication into practice. Modig is a researcher and teacher at the Stockholm School of Economics.

Trusted by leaders

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Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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