LW-MarCom1-ENG

Diploma in Communication Psychology
& Brief Development

An ever-growing number of campaigns fade into the background noise. The real challenge lies in creating communication that captures attention, evokes emotions, and leads to action. This course in strategic marketing communication shows you how to connect psychology, strategy, and impact measurement and gives you the tools to create communication that shapes preferences, behaviors, and results.

9 modules

of course content

4.5 hours

of video content

1 day

to complete the course

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Who is this for?

This course is for professionals responsible for or working with marketing communication, creative strategy, or brief development. It is designed for those looking to deepen their knowledge of communication psychology and gain practical tools for developing more effective briefs and communication.
Marketing managers
Creative directors
Art directors
Copywriters & content managers
Account managers

What you’ll gain

Craft briefs that inspire and align

Learn to define clear objectives, audiences, and emotional drivers that give direction and focus — and ensure that everyone, from marketing teams to creative teams, works toward the same measurable outcomes.

Build a connected messaging architecture

Develop a structured message hierarchy that links customer insights, brand positioning, and storytelling into one coherent communication framework that engages both heart and mind.

Turn strategy into creative impact

Gain the ability to translate complex business goals into simple, powerful ideas that inspire creativity, capture attention, and drive real behavioral and brand results.

Get all the templates you need

This course includes several templates that help you apply the course content to your own presentations.

Step 1: Learn how to use them

The course covers how to use the different templates, when to use them, and how to create effective ones.

Step 2: Get AI prompts to support your work

For all templates, we give you the prompts that can be used to get help. We explain when prompts are useful, when they are a good first step, or when they should be avoided.

Step 3: Learn how to analyze and present your work

The real value comes from strong analysis, reasoning, and presentation. The course leader explains what makes for strong analysis and an effective presentation.

Gain a competitive edge
with a diploma



After completing the course, you will receive a digital certificate from Marketing Levels that you can use to showcase your expertise on LinkedIn or in your CV.

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Written assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by applying research into decision-making, motivation, and effective communication. Modig is a researcher and teacher at the Stockholm School of Economics.

Trusted by leaders

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Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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