LW-Market Analysis ENG

Diploma in Market Intelligence
& Competitive Forecasting

In this market analysis course, you will learn how to thoroughly analyze your market. You will learn how to analyze market structure, market size, and category structure. The goal is to be able to identify opportunities and challenges within your specific market. In step two, we will examine how to analyze segments, stakeholders, and competitors. This will help you identify potential opportunities and threats—and understand where they come from. You will gain proven tools to analyze and evaluate your market and determine where to compete. The result? A clear analysis of your market with well-founded insights that help you set priorities and navigate potential risks.

7 modules

of course content

3 hours

of video content

2 days

to complete the course

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Who is this for?

This course is for professionals responsible for or working with market analysis, business development, or strategy. It is designed for those looking to deepen their knowledge and gain practical tools to analyze markets, competitors, stakeholders, and growth opportunities.
Business development managers
Marketing managers & directors
Strategy managers
Product managers & owners
Category managers

What you’ll gain

Confidence through data

Master the entire toolbox for market analysis – from defining market structures and customer categories to mapping competitors and segmenting the right target groups. Replace guesswork with insights that drive strategic decisions.

Build your strategic advantage

Whether you’re creating a go-to-market plan, launching a new product, or navigating a turbulent market, you’ll gain frameworks for analyzing competitors, understanding market dynamics, and prioritizing the right stakeholders—so you can make sharper decisions.

Boost your career with expertise

Strengthen your role with skills that combine data and strategy. Gain a deeper understanding of the market and stakeholder needs—and become the person your team trusts for guidance.

Get all the templates you need

This course includes several templates that help you apply the course content to your own presentations.

Step 1: Learn how to use them

The course covers how to use the different templates, when to use them, and how to create effective ones.

Step 2: Get AI prompts to support your work

For all templates, we give you the prompts that can be used to get help. We explain when prompts are useful, when they are a good first step, or when they should be avoided.

Step 3. Learn how to analyze and present your findings

The real value comes from strong analysis, reasoning, and presentation. The course leader explains what makes for strong analysis and an effective presentation.

Gain a competitive edge
with a diploma


After completing the course, you will receive a digital certificate from Marketing Levels that you can use to showcase your expertise on LinkedIn or in your CV.

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Written assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by applying research into decision-making, motivation, and effective communication. Modig works as a researcher and teacher at the Stockholm School of Economics.

Trusted by leaders

Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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