LW-Customer-Analysis-ENG 

Diploma in Customer Insight
& Decision Science

To drive growth, gut feeling alone isn't enough—you must truly understand your customers. This course offers you a research-based approach to mapping customer journeys, analyzing drivers and willingness to pay, measuring satisfaction and loyalty, and enhancing both UX and customer interactions. The result is actionable insights that lead to smarter decisions.

7 modules

of course content

3.5 hours

of video content

2 days

to complete the course

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Who is this for?

This course is for professionals responsible for or working with customer analysis. It is designed for those looking to deepen their knowledge, gain inspiration, and get practical tools to truly understand their customers – their needs, motivations, and behaviors – and use those insights to develop offerings, communication, and strategy.
Marketing managers
UX designers
Data analysts
Business development managers
Product managers

What you’ll learn

Conduct effective customer analysis

Learn how to map customer journeys, identify drivers and decision-making hierarchies, and apply psychological models to understand why customers make the choices they do.

Assess willingness to pay and loyalty

Analyze value perception, conduct satisfaction and retention surveys, and create loyalty programs that increase lifetime value.

Optimize experiences and encounters

Conduct UX analyses and create memorable customer interactions—both physical and digital—that strengthen the brand and drive word-of-mouth.

Get all the templates you need

This course includes several templates that help you apply the course content to your own presentations.

Step 1: Learn how to use them

The course covers how to use the different templates, when to use them, and how to create effective ones.

Step 2: Get AI prompts to support your work

For all templates, we give you the prompts that can be used to get help. We explain when prompts are useful, when they are a good first step, or when they should be avoided.

Step 3: Learn how to analyze and present your insights

The real value comes from strong analysis, reasoning, and presentation. The course leader explains what makes for strong analysis and an effective presentation.

Gain a competitive edge
with a diploma

After completing the course, you will receive a digital certificate from Marketing Levels that you can use to showcase your expertise on LinkedIn or in your CV.

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Written assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by applying research into decision-making, motivation, and effective communication.. Modig is a researcher and teacher at the Stockholm School of Economics.

Trusted by leaders

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Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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